IBm
Associate Creative Director
Digital Strategy, Editorial Illustration, Multimedia, Social Platforms, Brand Storytelling, Audience Engagement
As part of the leadership team for multiple creative units we developed creative for global marketing initiatives, including the watsonx Orchestrate campaign, NY Times Paid Post campaign, and positioning IBM’s enterprise AI solutions to C-suite audiences worldwide.
IBM We Use Automation For That
As team lead, I worked with my editorial cohort to create the structure for this social carousel campaign. I set the standard for the visual language of this project and led the team that created the most successful social assets for two consecutive quarters.
