IBm
Associate Creative Director
Digital Strategy, Editorial Illustration, Multimedia, Social Platforms, Brand Storytelling, Audience Engagement
Oversaw digital visual strategy, producing editorial illustrations and multimedia content that engaged audiences, amplified brand storytelling, and innovated on emerging social platforms with bold, culturally relevant creative direction.
Watson Orchestrate
I was part of the ideation team behind Watson Orchestrate campaign, where I designed the social assets, and assisted with UI motion graphics for all the final videos.
IBM x New York Times
As Art Director, m y team worked with the NY Times to tell this story of digital transformation called For Digital Evolution, the Right Partner Is Key.
Illustration by Karolis Strautniekas. Animation by Peter Henderson
We Use Automation for That
As team lead, I worked with my editorial cohort to create the structure for this social carousel campaign. I set the standard for the visual language of this project and led the team as we created the most successful social assets for two consecutive quarters.
The campaign was then compiled into a sales book that features over 20 carousels and expanded the case studies in greater detail.
