BET Experience 2013, design, graphic design

Interactive Designer

BET Experience

Graphic Design, Web Marketing, Typography, Advertising, Merchandising 

I conceptualized and designed custom digital assets for the 2013 BET Experience campaign and three-day event. This included, but was not limited to, ad banners, e-blasts, mobile app UI design, as well as merchandise. The campaign stretched beyond the digital realm to extend its reach across various formats.

TOT-Final-Intro_00830

After Effects Video Treatment

The Table of Truth

Art Direction, After Effects, Typography, Graphic Design, Story Boarding

Video treatment for the season 3 of The Table of Truth Podcast. Using available assets from promotional photo shoot, fan submitted photography and After Effects.

tshirts

Apparel Designer

C-Life Group

Graphic Design, Illustration, Typography, Fashion Research

Researched current trends/styles and implemented them into custom graphics and designs for each new project, creating top-selling designs for clients such as Old Navy, Target, Wal-Mart and other retailers.

ulm

Art Direction, Photo Shoots, Magazine Redesign

Urban Latino Magazine

Art Direction, Print Design, Typography

As Art Director, I managed a staff of designers, designed covers and feature articles, hired illustrators, models and directed photo shoots. In addition, spearheaded the redesign of the magazine, improving its flow and overall visual quality.

 

SHNad-01

Illustration, Mailer Promotional Ad

Senior Heritage Network

Graphic Design, Illustration, Typography

Along with SHN logo, I was asked to create this mailer piece that was based on an illustration of a tidal wave of seniors that the market has available. The initial sketches were created and we decided the simple, Lego-esque people were more appealing than the big heads. Once the style was decided I created two version of the wave and the layout itself.